Scott’s New Box Office Premier Receives Rave Reviews

So last Sunday, my friends wanted to go see the new Matt Damon movie everyone is talking about. I’m not really a fan of Sci-Fi films, but I like my friends and I like going to movies, so I tagged along. I was impressed and intrigued.

So was Richard Roeper, a contributor to the entertainment section of the Chicago Sun-Times. Roeper gave an overall positive and informative review of the movie, starting off with a brief summary (without giving away too many spoilers, of course).

In case you were wondering, here is a brief summary by IMBD:

“During a manned mission to Mars, Astronaut Mark Watney is presumed dead after a fierce storm and left behind by his crew. But Watney has survived and finds himself stranded and alone on the hostile planet. With only meager supplies, he must draw upon his ingenuity, wit and spirit to subsist and find a way to signal to Earth that he is alive.”

Roeper then proceeded to applaud the cast members as well as the production crew. He stated that the effects and visual appeals were stunning, and posted a high standard to follow.

You can check out Roeper’s entire critique here.

Roeper’s critique provided some pretty good PR on all sides, too. By promoting and applauding the cast members (individually and as a group), the director, author of the book, and crew and production team, Roeper increased the positive publicity the individuals receive. He additionally promotes the movie and states how it can appeal to a multitude of different audiences and movie-goers. This allows the movie’s overall target audience and publics to be expanded.

So, whether you like Sci-Fi movies or comedies, or even adventurous thrillers,I highly suggest going to check out Scott’s movie in theaters. Because who doesn’t love Matt Damon, right? I mean apparently America really does.


“Back to the Future” Day: 5 PR Lessons

Everywhere throughout my social media content, I have found one commonality in content. Today is October 21st, 2015. What’s the significance? “Back to the Future” Day, of course. Today’s date is the day the time travelers in the popular eighties movie traveled to. When the movie was originally released, viewers were in awe at the futuristic imaginative ideas such as the hover board, that they paid no attention to the date. Now that it has finally arrived, everyone gets interested.

Yonaton Sredni, a contributor to Ragan’s PR Daily, shares five PR lessons that the popular movie has taught him throughout the years. Check out his post here!

In no particular order, here they are:

  1. Don’t go overboard.
    Marty may get a little carried away in chasing his dream, and it sometimes got in his way. While ambition is valuable, keep it simple. Simplicity is often much more appealing than overbearing content.
  2. Don’t forget who your friends are.
    Doc and Marty have a strong friendship. Their personal and professional relationship allows them to achieve something great. This is a somewhat relevant example of networking. Working with clients, customers, management, and other professionals is key in being a relevant public relations professional.
  3. “Don’t be a slacker”
    These are the words Marty’s father says to him more than once. It just so happens that he gives some very good advice here. It may be obvious, but hard work is one of the most important elements in not only public relations, but life in general.
  4. “Nobody calls me chicken”
    Marty’s response to some criticism gets a little heated here, showing us what not to do. In times of criticism or pressuring, harsh review, it can be easy to let emotions take over. But remember, keep it cool, calm, and professional.
  5. You can accomplish anything you put your mind to.
    Apparently even crazy/impossible feats such as time travel.

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